Choose your University and course by its employability and salary ratings…

Mashup ahoy ! Like a premonition one of the first Mashups to hit the main street has arrived. The HE choice website called http://bestcourse4me.com/ was recently launched.  David Willetts, Shadow Innovation, Universities and Skills Secretary, has been promising this type of web resource since January 2009 and it is now here. Comparing the salary and employment status of different courses and universities might be interesting, but will it help young people make positive career choices. As always what is behind the figures ? A useful summary of some of the surprising results are in this blog http://www.statusq.org/archives/2010/02/24/2739/ which is written by a friend of the websites owners.

 Many issues about this website:-

 It was promoted by David Willetts as being worked on in conjunction with Microsoft, but now promoted as being in conjunction with Ros Smith and Steve Edwards computer entrepreneurs  (Although still listed as contributors there is now no mention of Microsoft on any press release)

David Cameron likes it !  http://www.thesun.co.uk/sol/homepage/news/2867656/David-Cameron-backs-website-that-aims-to-get-more-teens-into-university.html  and so does the Sun http://www.thesun.co.uk/sol/homepage/features/2866157/Education-under-Labour-day-2-Trevor-Kavanaghs-blistering-verdict.html  Must be the first time a website on choosing University courses has made such a splash in which is commonly thought to be Britain’s favourite paper (Copyright Sun Newspapers !)

Introductory Video spoken by Andy McNab (SAS Hero) http://greymansland.com/andymcnabnews/andy-mcnab-articles/andy-mcnab-in-the-sun-my-view-about-a-new-campaign-to-help-more-teens-get-to-university/

 In a strange link the other paper which carried some weighty reporting on it was the Financial Times, which also mentioned the related promise to put the careers service “Back on Track” http://www.ft.com/cms/s/0/c5b5042a-21ae-11df-acf4-00144feab49a.html  Interesting comments on A level Law being “less than ideal” for top universities…

 With the push this website will get from the press,(or at least certain sections of the media), and its apparent value in working out which course provides the biggest bang for your buck, be aware of this website as you, or your colleagues, will be asked about it before too long !

 Obvious questions to ask include:-

 Will this resource help prospective students make better career choices in HE ? Or add even more to the confusion felt by some students and parents ?

What about the needs of the mature student, do these figures apply to them in equal number ?

Is being able to talk through such results still necessary or can students just use the website to choose their course, as recently suggested by John Morgan, president of the Association of School and College Leaders (ASCL) http://www.guardian.co.uk/education/2010/jan/05/higher-education-careers-advice-professional ?  (although to be fair I do understand that the reporting of his comments do not reflect his actual view and might have had some undue emphasis put on them which did not support their use)

One obvious problem is that 6 months a not really a valid time interval to get anything clear and positive about graduate career paths across all professions and areas. In fact according to this resource if you want to be employed after your degree Media Studies is a much better bet that Chemistry… Although obviously as an adviser I would not be letting such a result go by without putting some serious balance on it.

 This is one issue I think we need to be aware of. It is what Angela McFarlane of Bristol Uni has termed ‘techno-romanticism’. Briefly summarised as ‘give the students the tools and they can fly because they are all Digital Natives’. Sometimes the more traditional skills in Careers work are still valuable and can be transferred to the digital area.  Some of the approaches might need to be changed such as networking skills and how they are used comparing the approach of face-to-face to screen-to-screen. (or phone-to-phone !). However we cannot put the genie back in the bottle and Web 2.0 careers advice will be part of the future mix.

Which is the best University to study History in ?

If you are an adviser this is often the sort of question you get which can trigger a long and involved discussion. Whilst valuing the need to talk it might be useful to use some impartial source to get some ideas and facts first. In an ideal world what would we want ? Well somebody such as UCAS, which covers all applications to undergraduate study in the UK and another group such as the Higher Education Funding Council for England (HEFCE) would be a good pairing. If they could show the information on a website that you could look at yourself it would be great. Well now you can. Click on www.unistats.com and you will be able to compare student satisfaction, job prospects, Degree class and progression and what students were doing 6 months after graduation plus even more info. Interesting reading and you can still ask the original question anyway, but it might provoke an even more interesting discussion !  And in case you were wondering…the question to the answer is, or course,  best in what way ?